Sellier & Bellot is one of the oldest companies in the shooting and defence industry. Advanced technology throughout all operations guarantees the quality of their product portfolio, which includes production of hunting and sporting ammunition for pistols & revolvers, rifles, shotguns, and rimfires. Integral parts within their range are specifically manufactured for Law Enforcement and military applications.

Quality management is ensured by ISO 9001, 14001 and military standards, which are accompanied by a variety of certifications. A focus on research and development has led to a number of innovations like their NONTOX primer mixture, lead-free projectiles, and infrared tracer bullets.